Quantitative Market Assessment
Calculating Lifetime Value (LTV)
In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles...
Share of Voice as a Strategic Accelerator
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger...
Return on Marketing Investment (ROMI)
ROMI is a measurement tool that spans business activities beyond simple marketing channel...
HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from...
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...
Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying...
Migration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...