Mastering Marketing Attribution: Integrating Cutting-Edge Analytics
Advanced attribution models with AI, such as Galileo, provide insights into which marketing actions truly drive...
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Decoding the Myth of Google's ROAS: True Revenue Attribution Matters
Google's target ROAS focuses on top-of-funnel metrics, misleading marketers from the most important KPI: True...
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From Vision to Vanguard: Celebrating Michael Stratta's Titan 100 Honor
Arcalea’s founder, Michael Stratta, has been named among Chicago's Titan 100, an honor celebrating the city's most...
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Arcalea Named to Fortune's 2024 Most Innovative Companies
Arcalea Named to Fortune's 2024 Most Innovative Companies
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Deconstructing Marketing Attribution
Learn the 3 components and requirements for effective marketing attribution and maximize performance across the...
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Attribution Statistics to Drive Success
Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...
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B2B Revenue Attribution
With B2B Attribution, marketers can query buyer journeys at individual and aggregate levels, isolate...
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Using EVPI in Marketing Attribution
EVPI quantifies the maximum value a company could create by completely eliminating uncertainties.
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Cross-Channel Attribution
Cross-channel attribution allows brands to accurately evaluate and optimize performance across their integrated...
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