Machine Learning in Marketing
Machine Learning in Organic Search
Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions...
Understanding Google’s RankBrain
Why it matters 2015 marked a turning point in Google’s search engine history— for the first time,...
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...
The Marketing CRM
The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...
Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...
Data Science Maturity Models (DSMMs): A Broad Consensus Composite
Data Science Maturity Models (DSMMs) move from data awareness to transformative capability. Each...
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying...
An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding...