Managing the Digital Advertising Ecosystem to Create Value
Pay-Per-Click Advertising (PPC)
An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model...
HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from...
The Marketing CRM
The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...
Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying...
Migration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...
How to Exclude “Undesirable Websites” on the Google Display Network
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad...
Search Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known...