Marketing Strategic Planning
Strategic Marketing Automation
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing...
Share of Voice as a Strategic Accelerator
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger...
Return on Marketing Investment (ROMI)
ROMI is a measurement tool that spans business activities beyond simple marketing channel...
Quantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued...
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...
Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...
Data Science Maturity Models (DSMMs): A Broad Consensus Composite
Data Science Maturity Models (DSMMs) move from data awareness to transformative capability. Each...
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying...