The Marketing CRM
HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from...
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...
Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...
Data Science Maturity Models (DSMMs): A Broad Consensus Composite
Data Science Maturity Models (DSMMs) move from data awareness to transformative capability. Each...
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying...
Google Marketing Live 2019: 6 Exciting New Ad Formats
The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and...
How Businesses Learn About Their Customers Through SEO
A single search can speak volumes about a person. Metrics collected on search engines and websites,...
Using the Buyer’s Journey To Increase Conversion Rates
Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or...