As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser, it may even show up as a different color. But what does this mean for your website?
What is HTTPS?
HTTP stands for HyperText Transfer Protocol, which makes it possible to view, manipulate, and jump from links, pages, and websites. This protocol defines the format and transmission of messages. It is, essentially, the foundation of the world wide web.
But what about HTTPS? Simply put, it is the “enhanced” version of HTTP, with added security. HTTPS, or Secure HyperText Transfer Protocol, was developed to provide a secure and safe layer for internet transactions.
HTTPS is equipped with a Secure Sockets Layer or SSL. It is a form of data encryption that ensures the safety of data when transmitted into the net. Because of HTTPS, online transactions, particularly those that require sensitive data, are kept safe and secure. Businesses rely on HTTPS for shopping websites, financial transactions, and other commercial uses, where the sensitivity of personal information and other data such as passwords, require an extra layer of security.
How does HTTPS work?
Aside from ensuring the safety of information that is being transmitted, the SSL used in HTTPS encrypts the information that is being sent.
This means that any personal data being transmitted will be very difficult to view or crack by anyone. If a website uses HTTPS, you can be sure that text articles, downloads, and overall browsing are safe and secure. Most web browsers support HTTPS as a means to identify a secure connection. It also widely recognized and supported by millions of websites.
Securing Sensitive Data
Let’s say you bought an item from eBay or Amazon. You’re most likely going to pay using a secure online payment system such as Paypal. Browse this and you will see a highlighted “HTTPS” at the beginning of the URL, which means that your current session is now secure, and your data is encrypted. The same is utilized for when you need to log into your bank web account. Make it a habit to check for the HTTPS located in your browser’s address bar, to ensure that your current browsing is secure.
Improving Site Rankings and Building Trust with Customers
If you have a business and you own a website, it is vital that you improve your website’s security. Using HTTPS and SSL on your website does not only provide security and encryption, but it also factors in site rankings. Google is now considering site security in their rankings, as this ensures that your website is safe and verified. As HTTPS is widely recognized, this will also help you to build and to gain trust with your current and potential customers, because they won’t have to worry about their personal information being hacked.
Make Web Browsing Safer
Always make sure that HTTPS is enabled on a website, especially if you need to input sensitive financial or personal information. Otherwise, proceed with caution, as this may compromise the information that you send. To make your web browsing safer, always log out of any web session after you’re done. Leaving your information logged in will expose it to others, especially if you’re using a public computer.
Conclusion
HTTPS is great for ensuring that your website is safe and secure and data is encrypted. It’s also a good way to build trust and enhance web rankings. Make sure your business uses HTTPS regardless whether you work in e-commerce, as it not only improves your ranking but the overall user experience.
For more information on digital strategy, please visit the Arcalea blog.