Search Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...
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Why Keywords, Alt-text and Meta Descriptions are Important
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search...
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Which Social Media Channels are Best for Your Business?
It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social...
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Evergreen vs. Seasonal Content
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content....
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The Ideal Length of a Blog Post
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to...
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Understanding the Different Types of SEO
One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in...
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SEO vs. SEM: What’s the Difference?
What is the difference between search engine optimization and search engine marketing? These two concepts get...
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How to Spy on Your Competitors’ Facebook and Twitter Ads
Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter,...
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4 PPC Strategies You Should Know About
4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any...
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