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The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...
read moreWhy Keywords, Alt-text and Meta Descriptions are Important
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search...
read moreWhich Social Media Channels are Best for Your Business?
It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social...
read moreEvergreen vs. Seasonal Content
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content....
read moreThe Ideal Length of a Blog Post
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to...
read moreUnderstanding the Different Types of SEO
One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in...
read moreSEO vs. SEM: What’s the Difference?
What is the difference between search engine optimization and search engine marketing? These two concepts get...
read moreHow to Spy on Your Competitors’ Facebook and Twitter Ads
Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter,...
read more4 PPC Strategies You Should Know About
4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any...
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