Insights

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

2 Effective SEO Strategies for Attorneys and Law Firms

As a law firm, how can you get ahead? These days, so many law firms and private legal practices advertise heavily...

read more

What Are Backlinks and How Do They Work?

What are backlinks? Backlinks occupy a critical niche within the digital marketing industry. There’s simply no...

read more

Identifying Trends In Pay-Per-Click Keywords within Charlotte, NC

Charlotte is a bustling, thoroughly modern city, and is one of the capitals of the “new economy” along the eastern...

read more

3 Ways to Enhance your Local SEO in Charlotte, NC

“Search engine optimization,” or SEO, is the process by which a website or other online presence is made more...

read more

What is a Scroll Heat Map

The Scroll Heat Map Heat maps in general, represent how your users interact with your website through a visual...

read more

3 Easy Local SEO Tricks

When it comes to Local SEO, relevance is key. But how exactly can you show to Google that your website is located...

read more

How Heat Maps Increase Conversions

How Heat Maps Increase Conversions: Proprietary heat map solutions from Arcalea help companies influence design...

read more

3 Expert Content Marketing Tips

There are a lot of tips out there about content marketing. As marketers and businesspeople we should be able to...

read more