Insights

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

The Importance of Optimizing Your YouTube Content

YouTube is the second largest search engine after Google, receiving traffic from almost one billion users a day....

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The Use of Social Media in Building a Successful Marketing Strategy

Social media is an important component in creating an effective digital marketing strategy. It provides numerous...

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How Facebook Can Help You and Your Business

The Facebook Era With over 2 billion monthly users, Facebook has revolutionized social media and how people...

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7 Tips to Improve Your Ad Copy

How to Improve Your Ad Copy Ad copy is defined as the most important text in any clickable advertisement. The ad...

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An Intro to Google’s DoubleClick

There are various advertising platforms available from search to display, and programmatic to mobile. One...

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Local Marketing Automation Software Explained

Local-level marketing has always been a challenge, particularly for large companies or national brands with...

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Relevance or Authority: Which Link has More Weight?

Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via...

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Easy Yet Effective Social Media Tactics that Work

Social media and its relevance in today’s society is vastly recognized. So it is not surprising that various...

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How to Use Competitors’ Data to Enhance Your SEO Strategy

Understanding your competitive landscape is one of the best ways to gauge how well you’re doing within your niche...

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