Arcalea Named to Fortune's 2024 Most Innovative Companies
read moreMastering Marketing Attribution: Integrating Cutting-Edge Analytics
Advanced attribution models with AI, such as Galileo, provide insights into which marketing actions truly drive...
read moreDecoding the Myth of Google's ROAS: True Revenue Attribution Matters
Google's target ROAS focuses on top-of-funnel metrics, misleading marketers from the most important KPI: True...
read moreFrom Vision to Vanguard: Celebrating Michael Stratta's Titan 100 Honor
Arcalea’s founder, Michael Stratta, has been named among Chicago's Titan 100, an honor celebrating the city's most...
read moreArcalea Named to Fortune's 2024 Most Innovative Companies
Arcalea Named to Fortune's 2024 Most Innovative Companies
read moreDeconstructing Marketing Attribution
Learn the 3 components and requirements for effective marketing attribution and maximize performance across the...
read moreAttribution Statistics to Drive Success
Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...
read moreB2B Revenue Attribution
With B2B Attribution, marketers can query buyer journeys at individual and aggregate levels, isolate...
read moreUsing EVPI in Marketing Attribution
EVPI quantifies the maximum value a company could create by completely eliminating uncertainties.
read moreCross-Channel Attribution
Cross-channel attribution allows brands to accurately evaluate and optimize performance across their integrated...
read more