Insights

Leverage last click attribution strategically, diagnose tactical funnel performance, complement bigger picture...

Revenue attribution ties all marketing elements to the sale, isolating high- and low-performing elements, and...

Marketing attribution empowers businesses to maximize the return on their marketing investment.

Independent cookieless tracking creates accurate customer journey attribution, navigates privacy, and eliminates...

Marketing Attribution provides brands with data-driven insights that optimize spending across channels and...

GA4's Data-Driven-Attribution (DDA) applies machine learning algorithms to accurately quantify marketing impact...

Multi-touch Attribution (MTA) activates strategies and tactics to transform performance across the marketing mix.

MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...

Single-touch attribution creates inaccurate customer journey measurements, misguiding all optimizations and...