Pay-Per-Click Advertising (PPC)
An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...
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Understanding Google’s RankBrain
Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...
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Return on Marketing Investment (ROMI)
ROMI is a measurement tool that spans business activities beyond simple marketing channel measurement. Use ROMI to...
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Building Superior Organic Search Results
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...
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Quantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
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Arcalea Appears on the Inc. 5000 for the Second Year In a Row
Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious ranking...
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Marketing Strategic Planning
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started a...
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HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
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Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
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